The day coffee disappears from the world.
The countdown to X-Day has finally begun on the day coffee disappears from the world.
Are you familiar with the “Coffee 2050 Problem”? In Brazil, the world's largest producer of Arabica, climate change is expected to reduce the cultivation area by half by 2050. If that happens, the price of coffee will naturally rise, and there is concern that consumers will turn away from coffee. What are the benefits for the producing countries of growing crops that have no sales prospects? It is expected that many producers will stop growing coffee, and prices will continue to rise, leading to a downward spiral.
As a coffee consumer and living in a developed country, climate change caused mainly by us is threatening the livelihoods of those who work in coffee-producing countries.
Many coffee shops, as well as many coffee workers, have a sense of unease and a sense of crisis about this problem, and each of them is taking various measures.
“The day coffee disappears from the world.”
For this too big problem, we coffee workers are honestly powerless. I want as many coffee lovers as possible to know about this problem, and I want everyone here to work together to solve it.
Why don't you think about the future together while drinking wonderful coffee brewed by top-level roasters from all over Japan?
The day coffee disappears from the world.
Unfortunately, the countdown to the day has begun.
Have you ever heard of the "coffee 2050 problem"?
In Brazil, the world's largest producer of Arabica, which is by far the most popular coffee today, climate change is expected to reduce the cultivable area by about half by the year 2050.
As a result, it would end up with higher coffee prices, and it's easy to imagine that consumers will turn away from coffee. No wonder that producing countries would reconsider the advantage to grow crops. If many growers stop growing coffee, the price will rise even higher, creating a negative spiral.
I feel uncomfortable with this situation because climate change, mainly caused by us as a developed and coffee-consuming country, threatens the livelihoods of those who work in the producing countries. to deal with it.
“The day coffee disappears from the world.”
Frankly, those of us in the coffee industry can't deal with this huge problem alone. I hope that more coffee lovers will become aware of this problem and that we can work together to solve it.
While drinking a cup of great coffee brewed by top-level roasters from all over Japan, why don’t we think a little more about the sustainable future?
I want to make Kanazawa the best coffee town in Japan!
Full of individuality from all over the country
10 famous roastery cafes gathered in Kanazawa.
This time, at the first "Kanazawa Coffee Festival 2023", there are well-known shops that have won numerous awards in contests, popular shops that have been introduced in the media, etc. Roaster shops and popular food shops gather in Kanazawa! The Kanazawa Coffee Festival Executive Committee, where coffee lovers gather, led by Fumiya Yamamoto of Nonstop Coffee Stand &
“I want to make Kanazawa the best coffee town in Japan!” Melbourne, Australia, is at the forefront of coffee culture. The streets are fashionable, multinational values are overflowing, and the people are warm. You can drink delicious coffee made by baristas on a daily basis in a battleground of coffee with many cafes.
On the other hand, in fact, Kanazawa has a coffee shop culture that has been rooted in it for a long time. We want to make Kanazawa, which can be said to be the city of food, a city of coffee that is even more diverse.
Even people who don't like coffee have coffee like this! For those who like coffee, I can't believe I can drink it in Kanazawa! A password for everyone to enjoy coffee in the same way. GOOD DAY MATE! Let's enjoy connection with one cup of coffee. Speaking of coffee, Kanazawa. I aim to become such a town. I would be happy if you could enjoy the city of Kanazawa, the food, and the atmosphere from the perspective of coffee.
“We want to make Kanazawa the best coffee town in Japan!”
In 2023, 10 famous coffee shops from all over Japan will gather in Kanazawa.
Kanazawa Coffee Festivals, to be held for the first time in 2023, will bring together award-winning coffee shops, popular coffee shops featured in the media, roasters certified as Q graders by CQI which is the only international standard for coffee grading, and local stores that specialize in pastries that go well with coffee!
Led by Fumiya Yamamoto of Nonstop Coffee Stand & Roastery in the Higashi Chaya-gai district of Kanazawa, the Kanazawa Coffee Festival Executive Committee, a group of coffee lovers, has only one goal in mind.
“We want to make Kanazawa the best coffee town in Japan!”
Melbourne, Australia, is at the forefront of coffee culture in today's world with its beautiful cityscape, multicultural values, and warm-hearted people. The city is a coffee battleground, with many cafes where you can enjoy a delicious cup of coffee brewed by quality baristas on a daily basis. As a matter of fact, Kanazawa has a long-established coffee culture as well and consumes more coffee than other cities in Japan.
We would like to make Kanazawa a city of food and a more diverse coffee town.
Even people who don't like coffee will enjoy discovering coffee!
Coffee lovers will be amazed at how good coffee tastes in Kanazawa!
No matter who you are, it's the same word, the motto for enjoying coffee:
“GOOD DAY MATE!”
Let's spend special time together over a cup of coffee.
When it comes to coffee, Kanazawa is the place to be. Our goal is to make Kanazawa such an unforgettable city. We would be very happy if you could enjoy the city, food, and atmosphere of Kanazawa with coffee as one of the key points of interest.
